As a digital (cultural) anthropologist I work at the intersection of culture and technology. Because digital technologies are so deeply intertwined in today's world, my work helps organisations in many ways. I help technology companies develop and evolve software and other digital products that is more human-centric. My netnographic research has helped with foreign policy, business and marketing intelligence, online brand reputation analysis and much more.

I've been featured in Forbes Magazine, Wired Magazine and National Geographic and I am regularly interviewed by news media around the world. I've delivered over 80 speaking engagements, workshops and keynotes and am often invited back. Media say I'm good at soundbytes, while those I've presented to say I tell stories well. Perhaps.

I've lead some groundbreaking netnographic research projects the United Nations (UNDP & UNOCHA), Global Affairs Canada, Freedom House and Medicins Sans Frontiers. To date I've completed over 200 netnographic research projects and over 40 workplace ethnographic projects. I've applied my work in UX research and UX strategies for startups and enterprise clients.

You can find my personal website here.