As a digital (cultural) anthropologist, Giles has been working with global brands, IGO's and NGO's to help them understand the impacts and influences of technology on humans and human culture for over a decade. To date, he has completed over 200 netnographic research projects covering North America, Africa, Latin America and the Middle East.
Giles has been interviewed by news media around the world on television, radio, podcasts and digital channels, including BBC Channel 4, CBC News The National, CTV National and regional news, Wired Magazine, National Geographic, Forbes Magazine, The Capital, The Philanthropist, UX Collective on Medium and others. He has delivered over 100 keynotes and speaking engagements around the world.
His research has helped inform Canadian and American foreign policy and lead to groundbreaking insights on online hate speech and political violence in the streets in several African countries and Haiti.
In his commercial work, Giles has helped numerous technology startups and large organisations with UX research and UX strategy work and during his marketing years launched several technology products around the world. Giles is a bit of a polymath but rather despises, yet also loves, mathematics.
Giles has travelled globally both in the physical world as well as the digital. Except Antartica. Mostly, because aside from being very cold, penguins aren't that much into technology. Oh, and thanks for bothering to read this far.
Writing Note: Because it's rather cold where he lives (in winter anyway) he is working on a book currently titled "Digital Sapiens & Being Human in the Cognitive Age" with his Abyssinian cat nestled on his legs. We all have a Muise.
His UX research and strategy firm is sapient.d
Note: Giles does NOT work for political parties, religious organisations or non-democratic governments.