Your first question is probably "what the heck is a digital anthropologist anyway?" It's a good one. Basically, it is the application of cultural anthropology in looking at, and attempting to understand, how humans use, engage with, adapt to and adopt digital technologies. From blockchain to social media, crypto, genetics, software apps, drones, robots and so on.

So what? Over the past 25+ years, he's brought many technology products to markets around the world, leading product teams before they were even called that. Over the past decade I've applied my anthropology and marketing skills to help build agile product teams, conducted over 70 UX research projects, developed over 30 UX strategies and continue to help companies develop and launch digital products. Globally.

Giles has also worked with governments and non-profits to understand the impacts and implications of digital technologies on our societies and cultures around the world. Iv'e lead or been a part of, over 200 netnography projects for brands in marketing, PR crises and both foreign and public policy issues. My work has spanned the globe with projects for UNDP in Iraq, Freedom House in Iran, Medicins Sans Frontiers in L parts of Africa, and other projects in Haiti and parts of Latin America, advising governments, NGOs and IGOs.

Since 2009 Giles has delivered over 80 public speaking engagements including workshops, panels, seminars and keynotes. He's been interviewed by news media around the world including CBC National, CTV National, and Regional, Wired Magazine, Forbes and National Geographic and BBC Channel4 among others.

Note: Giles does NOT work for political parties, religious organisations or non-democratic governments.

You can find his personal website here.