Consumers have always defined a brand, never the agency.

…rces at play that, together, could change everything. The first has been boiling for over a decade: Brands are now collectively determined by the content generation of the masses as opposed to a creative agency and a nationwide ad buy. Today, for all but the most iconic brands …
The Stakeholder Economy & The Prospects Of Collective Ownership
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Scott Belsky
Giles Crouch | Digital Anthropologist
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Dec 30, 2021
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Consumers have always defined a brand, never the agency. They put things out, but consumers have always, defined a brand. That's marketing 101. This decentralized idea does not change that.
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Written by Giles Crouch | Digital Anthropologist54K Followers
·721 Following
Digital Anthropologist | I'm in WIRED, Forbes, National Geographic etc. | Speaker | Writer | Cymru
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