Google’s Place in Society & Culture

Photo by Daniel Lerman on Unsplash

A brand has truly made it when it becomes a verb, when its very name is used to represent doing something in our lives. Kleenex is a brand of tissue, but has become a verb. Fibreglass became a verb for home insulation. How a brand name becomes a verb is an example of culture at work. It is a societal act, one that no amount of advertising can buy. Google became a verb.



Giles Crouch | Digital Anthropologist

Digital / Cultural Anthropologist | I'm in WIRED, Forbes, National Geographic etc. | I help companies create & launch human-centric technology products.