How AI is Perceived in Different Cultures

Photo by Anika Huizinga on Unsplash

Artificial Intelligence is an umbrella term for a suite of technologies, from Machine Learning and Neural Networks to the most talked about today, Generative AI (GAI). Like many other revolutionary and general purpose technologies, cultures around the world see AI in different ways. From ethics to the role of AI within their societies.

While GAI may have come out of Silicon Valley, where a sort of subculture of its own exists, it is a technology that today is seen as revolutionary, but could become general purpose like electricity or the internet. AI is now a global technology. It has become geopolitical and no longer can be seen only in the lens of Western cultural contexts.

In this article I will look at how different cultures consider ethics around AI and then how some cultures perceive AI. As we consider the overall implications, development of and concerns around AI’s place in our world, a sociocultural understanding can lead to better innovations and guardrails globally.

Culture and Artificial Intelligence Ethics

Western Views: In the West, mostly Europe, the USA and Canada, the primary focus on ethics is around privacy of the individual and the regulation of how how data is used, from personal to copyright protections. Autonomy figures strongly in Western…

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Giles Crouch | Digital Anthropologist

Digital / Cultural Anthropologist | I'm in WIRED, Forbes, National Geographic etc. | Head of Marketing Innovation | Cymru