Identity In The Age of Artificial Intelligence

Photo by Craig Ren on Unsplash

Whether or not the promises made by the companies promoting Generative AI (GAI) will come to fruition is hard to know. Either way, the sudden rise of GAI has resulted in a lot of debates and discussions with the biggest question of them all being; what does it mean to be human in a time of rapid technological advances. And especially with regard to co-intelligent machines?

In just about all of my news media interviews over the past several months and with market researchers working on technology products, all have either asked about or focused on human identity with regard to AI.

We are increasingly seeing philosophers, anthropologists, psychologists and sociologist weighing in on what humanity’s relationship with AI might and should look like. While those in the humanities have long sought to understand our relationship with technology, with AI it seems to have taken on a whole new level of energetic debate and discussion. This is good.

Homo sapiens have co-evolved with technology. It is a symbiotic relationship. Technologies are a symbolic representation of being human. Technologies embody the human imagination and represent the outcomes of our ability to create and evolve as a species.

In the world of anthropology, technology advancement is called the ratchet effect. We start from a…

--

--

Giles Crouch | Digital Anthropologist

Digital / Cultural Anthropologist | I'm in WIRED, Forbes, National Geographic etc. | Head of Marketing Innovation | Cymru