Nope. I've done over 80 UX research projects and over 200 netnographic research projects. The key? Understanding culture. AI does not understand culture, and no, culture is not just art, music and literature. It is far deeper than that. it goes to the root of how humans survive. Data sets may be gathered, but as we continue to see, more data does not lead to more insights. Generative AI is a system of regurgitation. it does not deliver insights. Humans do.