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Reimagining Time in the Age of Productivity Apps

How our obsession with digital efficiency creates new burdens, and why reimagining time as ecology might be the true path to productivity.

4 min readMar 20, 2025

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Photo by JC Gellidon on Unsplash

Fred was just about done for the day. All he had left was to update his kan ban boards, review tomorrow’s meeting schedule, confirm agendas, check the company messaging app, get in his meditation, do a bit of stretching and relax a bit before bed. Should be a short time. Until it wasn’t and he’d spent another hour getting all his productivity apps and systems synced and updated. More tasks had been added by his team.

We’ve created all these digital architectures designed to maximise our efficiency, measuring our societal worth with checkboxes, Kan Ban and Pomodoro sprints and cycles. Yet with all this, we find ourselves with less time than ever before.

But perhaps the path to productivity lies not in better and more systems, but in a fundamental reimagining of our relationship to time itself?

To get to changing that relationship though, we need to understand how many, not all, productivity systems and tools can end up making us less productive.

Productivity tools, not necessarily systems, often end up leaving us in “productivity…

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Giles Crouch | Digital Anthropologist
Giles Crouch | Digital Anthropologist

Written by Giles Crouch | Digital Anthropologist

Digital Anthropologist | I'm in WIRED, Forbes, National Geographic etc. | Speaker | Writer | Cymru

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