Some really good insights here. That said, empathy is not a gateway to understanding human experiences. And, the word "user" creates an inherent separation from the word "human"...eliminate that word and seek to understand the context in which the humans access a product, I think then you're onto something.

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Giles Crouch | Digital Anthropologist
Giles Crouch | Digital Anthropologist

Written by Giles Crouch | Digital Anthropologist

Digital Anthropologist | I'm in WIRED, Forbes, National Geographic etc. | Speaker | Writer | Cymru

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