Such an imp[ortant article!

The reality is that while design purports to be human-centered, the most human part — user insight — is not highly valued. Design pioneers like Jesse James Garret are now being more vocal about their concern that the fiel…
The Most Popular Design Thinking Strategy Is BS
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Fast Company
Giles Crouch | Digital Anthropologist
·Follow
Oct 4, 2021
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Such an imp[ortant article! And yes, I've seen with my clients where user insights are completely overriden by internal stakeholders. Ego.
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Written by Giles Crouch | Digital Anthropologist54K Followers
·721 Following
Digital Anthropologist | I'm in WIRED, Forbes, National Geographic etc. | Speaker | Writer | Cymru
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