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Technology & Cultural Alignment
One of the most important factors around any technology becoming successful is how it aligns with cultures. If there is no or very weak cultural alignment, a technology struggles to succeed. In today’s hyper-connected, highly technological societies this becomes increasingly important.
Cultural misalignment has hampered the adoption of Web3, blockchain, crypto, AR and VR technologies and others. Why and what does this mean for the future of digital technologies? For technology companies that understand the importance of cultural alignment, their chances of success are much greater than those who don’t.
What is Cultural Alignment?
Let’s start by understanding what Cultural Alignment (CA) is and why it’s so important when it comes to technology. Especially at a time when we are rapidly innovating with digital technologies in particular.
Culture is often mislabeled today as meaning just the arts, which is the aesthetic part of culture. Culture also includes political and economic systems, social norms, behaviours and traditions, how we govern our societies, militaries and values. These differ around the world and are always evolving. Humans created culture as a means of survival where biological evolution was too slow.
