The Reprise of AR Glasses
5 min readApr 8, 2024
In April of 2013 to much fanfare, Google launched the public beta of its Augmented Reality glasses called Glass. They cost $1,500 and were mostly aimed at developers to build apps and tools for use with the platform. They flopped in the consumer market. They’ve held steady in the professional market. AR glasses are again having a moment. They may well stick this time.